High value backlinks and link exchange are two totally different animals .

 Backlinks are the most effective way of getting hoards of free visitors to your websites . All backlinks are not created equal. Not by a long shot .

Search engines validate your site's importance through backlinks . At the same time they add site authority , Page Rank, and front page " stickability" . If that is even a word .

 What makes a backlink even more authoritative is the fact that it is not reciprocal.

 Yes ...
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